Marketing to the Federal Government

The federal government has moved from in house production and procurement to those with contracts on GSA’s Multiple Awards Schedule and Governmentwide Acquisition Contracts (GWACs) to find acquisition solutions.

GSA contractors have a definite advantage as many government agencies will look to these contractors for help with:

  • Consulting Services
  • Energy
  • Environmental Services
  • Financial Services
  • Information Technology
  • Language services
  • Logistics

 

What is the best way to maximize the potential to obtain these government customers? How can a company be the one that lends its expertise towards the government agencies complex needs? 

The following documents will help guide companies answer the broad question by first answering the following, more detailed questions:

  • Where are the government customers
  • What is a successful marketing strategy
  • How can companies partner with GSA in order to be a better provider to federal customers
  • What resources are available to assist in becoming a successful marketer
  • How can GSA help

The shortcut to this page is www.gsa.gov/market2feds. 


Doc ID Name Format Size Publish Date
  How to Market to the Federal Government A more indepth presentation to assist contractors in marketing to the federal government Word 2355k 9/1/2005
  Training Day presentation- Marketing to the Federal Government This presentation is from the 2005 Industry Days on marketing to the federal government PowerPoint 4300k 11/11/2005
  Marketing Your Schedule 70 Contract GSA has provided this quide as a resource to help Schedule 70 contractors market to the federal government. PDF 471k  
Last Reviewed 12/24/2009