vacant work office

GSA creatively markets historic space with repurposed showroom


As a building owner, it’s not always easy to backfill vacant space or help potential clients understand what unfinished office space could look like. The U.S. General Services Administration (GSA) got creative in the U.S. Custom House at 721 19th Street in downtown Denver, and designed a customer showroom with repurposed furnishings that displays how vacant federal space can be transformed for private tenants to lease.

GSA has several spaces that are available for lease at the Custom House. A GSA project team cleverly devised a plan to update and outfit two suites into a showroom space. The  goal was to create an example of the potentially great work spaces available in this historic building. GSA is working with the U.S. Small Business Administration to identify organizations that may be a good fit for leasing this unique and collaborative space.

The building offers many benefits including:

  • Secure facility
  • Daycare facilities
  • Prime downtown location
  • Steps from the Light Rail Service
  • Shopping and dining just steps away

The team reused excess furniture from GSA’s inventory and remnant carpet stock from the Denver Federal Center Reuse & Recycle Center in Lakewood, Colo. The furnished suites total more than 1,500 square feet, contain a multipurpose conference room, 15 individual work spaces, and an open four-person meeting table.

By repurposing materials, GSA saved more than $30,000 on furniture needs and approximately $5,000 for carpet and adhesive. GSA doesn’t give up on used furniture. This project is a great example of how it’s possible to turn something ordinary into something extraordinary. It’s the perfect way to conserve and reduce waste, which not only helps the environment, but saves time and money while improving unused space.

This showroom has proven to be a valuable tool in generating interest for GSA to fill these vacant spaces. For more information, please visit our building webpage.

Last Reviewed: 2022-06-08