Marketing and Public Relations Acquisition Planning Package

See the inventory of frequently requested resources to help you buy the Marketing and Public Relations Services you need.

Buyer's Guide: Marketing and Public Relations Services Services Procurement/Ordering Guide

Request immediate procurement support from your local Customer Service Director here.

Market Research

Use these resources to to find the services available in the marketplace:

Sample RFIs

A Request for Information (RFI) is used for planning purposes and market research to gauge interest and/or if there is a vendor who can provide a product and/or service.

RFQ Task Order Template

RFQ Task Order Template

RFQ BPA Template

RFQ BPA Template [DOCX - 29 KB]

Sample RFQ Evaluation Factors

RFQ Task Order Evaluation Factors

Procuring your Requirements

Use these resources to write your requirements - employing best-in-class examples from similar government requests for products and/or services.

Sample Statements of Work (SOWs)/ Performance Work Statements (PWSs)

Advertising

Market Research

Media Services

Public Outreach

Other Marketing and Pubic Relations Services

GSA welcomes feedback from agencies and industry on these resources. Please email professionalservices@gsa.gov with questions, general feedback, and suggestions on additional documents to be included.

Last Reviewed: 2021-03-24