U.S. General Services Administration
Marketing and Public Relations Acquisition Planning Package
See the inventory of frequently requested resources to help you buy the Marketing and Public Relations Services you need.
Buyer's Guide: Marketing and Public Relations Services Services Procurement/Ordering Guide
Request immediate procurement support from your local Customer Service Director here.
Market Research
Use these resources to to find the services available in the marketplace:
- Market Research Template
- Marketing and Public Relations Services IGCE Tool [XLSX - 164 KB]
- Market Research As a Tool (MRAS)
Sample RFIs
A Request for Information (RFI) is used for planning purposes and market research to gauge interest and/or if there is a vendor who can provide a product and/or service.
RFQ Task Order Template
RFQ BPA Template
Sample RFQ Evaluation Factors
RFQ Task Order Evaluation Factors
Procuring your Requirements
Use these resources to write your requirements - employing best-in-class examples from similar government requests for products and/or services.
Sample Statements of Work (SOWs)/ Performance Work Statements (PWSs)
Advertising
Market Research
Media Services
- Videography and Photography Support Services- PWS
- Public Service Announcement Development- PWS
- Media Training Services- SOW
- Media Monitoring, Analysis, and Reporting- PWS
Public Outreach
- Professional Communications and Outreach- PWS
- Integrated Outreach and Public Education Campaign Services- SOW
Other Marketing and Pubic Relations Services
- Social Media Management- SOW
- Graphic Design Services- PWS
- Conference Coordination and Planning- SOW BPA
- Communications Strategy Analysis- PWS
- Brand Marketing Communications- PWS
GSA welcomes feedback from agencies and industry on these resources. Please email professionalservices@gsa.gov with questions, general feedback, and suggestions on additional documents to be included.