Marketing and Public Relations Acquisition Planning Package

See the inventory of frequently requested resources to help you buy the Marketing and Public Relations Services you need.

Buyer's Guide: Marketing and Public Relations Services Services Procurement/Ordering Guide

Request immediate procurement support from your local Customer Service Director here.

Market Research

Use these resources to to find the services available in the marketplace:

• Market Research Template
• Marketing and Public Relations Services IGCE Tool [XLSX - 166 KB]
• Market Research As a Tool (MRAS)

Sample RFIs

A Request for Information (RFI) is used for planning purposes and market research to gauge interest and/or if there is a vendor who can provide a product and/or service.

• RFI Template
• Marketing and Public Relations RFI1
• Marketing and Public Relations RFI2

RFQ Task Order Template

RFQ Task Order Template

RFQ BPA Template

RFQ BPA Template [DOCX - 29 KB]

Sample RFQ Evaluation Factors

RFQ Task Order Evaluation Factors

Procuring your Requirements

Use these resources to write your requirements - employing best-in-class examples from similar government requests for products and/or services.

Sample Statements of Work (SOWs)/ Performance Work Statements (PWSs)

Advertising

• Radio Ad Sponsorship Support- SOW for BPA

Market Research

• Market Research Study- SOW

Media Services

• Videography and Photography Support Services- PWS
• Public Service Announcement Development- PWS
• Media Training Services- SOW
• Media Monitoring, Analysis, and Reporting- PWS

Public Outreach

• Professional Communications and Outreach- PWS
• Integrated Outreach and Public Education Campaign Services- SOW

Other Marketing and Pubic Relations Services

• Social Media Management- SOW
• Graphic Design Services- PWS
• Conference Coordination and Planning- SOW BPA
• Communications Strategy Analysis- PWS
• Brand Marketing Communications- PWS

GSA welcomes feedback from agencies and industry on these resources. Please email professionalservices@gsa.gov with questions, general feedback, and suggestions on additional documents to be included.