Marketing and Public Relations Acquisition Planning Package
See the inventory of frequently requested resources to help you buy the Marketing and Public Relations Services you need.
Buyer's Guide: Marketing and Public Relations Services Services Procurement/Ordering Guide
Request immediate procurement support from your local Customer Service Director here.
Market Research
Use these resources to to find the services available in the marketplace:
- Market Research Template
- Marketing and Public Relations Services IGCE Tool [XLSX - 164 KB]
- Market Research As a Tool (MRAS)
Sample RFIs
A Request for Information (RFI) is used for planning purposes and market research to gauge interest and/or if there is a vendor who can provide a product and/or service.
RFQ Task Order Template
RFQ BPA Template
Sample RFQ Evaluation Factors
RFQ Task Order Evaluation Factors
Procuring your Requirements
Use these resources to write your requirements - employing best-in-class examples from similar government requests for products and/or services.
Sample Statements of Work (SOWs)/ Performance Work Statements (PWSs)
Advertising
Market Research
Media Services
- Videography and Photography Support Services- PWS
- Public Service Announcement Development- PWS
- Media Training Services- SOW
- Media Monitoring, Analysis, and Reporting- PWS
Public Outreach
- Professional Communications and Outreach- PWS
- Integrated Outreach and Public Education Campaign Services- SOW
Other Marketing and Pubic Relations Services
- Social Media Management- SOW
- Graphic Design Services- PWS
- Conference Coordination and Planning- SOW BPA
- Communications Strategy Analysis- PWS
- Brand Marketing Communications- PWS
GSA welcomes feedback from agencies and industry on these resources. Please email professionalservices@gsa.gov with questions, general feedback, and suggestions on additional documents to be included.