Marketing and Public Relations Acquisition Planning Package

See the inventory of frequently requested resources to help you buy the Marketing and Public Relations Services you need.

Buyer's Guide: Marketing and Public Relations Services Services Procurement/Ordering Guide

Request immediate procurement support from your local Customer Service Director here.

Market Research

Use these resources to to find the services available in the marketplace:

Sample RFIs

A Request for Information (RFI) is used for planning purposes and market research to gauge interest and/or if there is a vendor who can provide a product and/or service.

RFQ Task Order Template

RFQ Task Order Template

RFQ BPA Template

RFQ BPA Template

Sample RFQ Evaluation Factors

RFQ Task Order Evaluation Factors

Procuring your Requirements

Use these resources to write your requirements - employing best-in-class examples from similar government requests for products and/or services.

Sample Statements of Work (SOWs)/ Performance Work Statements (PWSs)

Advertising

Market Research

Media Services

Public Outreach

Other Marketing and Pubic Relations Services

GSA welcomes feedback from agencies and industry on these resources. Please email professionalservices@gsa.gov with questions, general feedback, and suggestions on additional documents to be included.

Last Reviewed: 2021-01-06