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Marketing and Public Relations Acquisition Planning Package
Government buyers can use this APP to develop and release a solicitation for Marketing and Public Relations. Leverage the instructional content below, along with the linked sample, template, and reference documents, to better understand the subcategory and obtain needed products, services, or solutions.
Acquisition Lifecycle Overview
Use the following overview to gain a high-level understanding of pre-solicitation lifecycle stages and quickly navigate to relevant resources
Discovery: Learn about the current Marketing and Public Relations acquisition environment and review critical resources before beginning your acquisition
Relevant documents: Buyer's Guides and other critical resources
Requirements Definition: Document your needs and estimate associated costs to set the foundation for a successful acquisition
Market Research and Planning: Inform your acquisition strategy by collecting information on the supply base, available contract vehicles, and key regulations
Solicitation Development: Develop solicitation documents to help clearly express your business requirements and invite private sector contractors to compete for your work
Relevant documents: RFQ, RFP, Other Solicitation Resources and Templates
Learn about the current Marketing and Public Relations acquisition environment and review critical resources before beginning your acquisition
Marketing and Public Relations Acquisition Overview
Please email professionalservices@gsa.gov with questions, general feedback, and suggestions on additional documents to be included. Request immediate procurement support from your local Customer Service Director here.
Document your needs and estimate associated costs to set the foundation for a successful acquisition
Relevant Documents
Use these samples and templates to develop a requirements document for your acquisition. If you expect your acquisition to exceed the simplified acquisition threshold, use the IGCE resources to develop a cost estimate to supplement your requirements document. Additional Buying Tips and Tools have also been provided to help inform requirements and estimate costs / pricing.
Performance Work Statement (PWS)
A requirements document for performance-based acquisitions that clearly describes performance objectives and standards expected of the contractor
A requirements document that clearly and specifically describes the work to be done in developing or producing the products and/or services delivered by the contractor
An assessment / estimate of the contract's potential costs based on industry standards. Please use this link to access GSA's standard IGCE creation tool
Inform your acquisition strategy by collecting information on the supply base, available contract vehicles, and key regulations
Relevant Documents
Use templates or the MRAS resource to conduct your own market research. Alternatively, review sample documents to understand existing capabilities to meet your business / acquisition needs. Additional Policy and/or Guidance has also been provided to help identify key regulations or processes for existing contract vehicles.
Request for Information (RFI)
A process / document used by government agencies to gauge industry interest and gather information on contractor capabilities and other general market information. Responses are used for information only and are not considered part of an official proposal
A type of market research report outlining available commercial capabilities, vendors, and contract vehicles to meet business / acquisition needs. These reports can be produced independently or through MRAS (detailed below)
A type of market research report developed by GSA's internal Market Research as a Service (MRAS) offering. Please use this link to request a MRAS report
Develop solicitation documents to help clearly express your business requirements and invite private sector contractors to compete for your work
Relevant Documents
Use samples and templates to develop your own solicitation and request responses from contractors capable and interested in fulfilling the requirements. The formats below provide different ways to structure your solicitation depending on the complexity of your needs.
Request for Quotation (RFQ)
A solicitation type used to obtain pricing information for clearly defined products or services (e.g. COTS). RFQs are typically used to meet the business needs listed in a requirements document
Traveler reimbursement is based on the location of the work activities and not the accommodations, unless lodging is not available at the work activity, then the agency may authorize the rate where lodging is obtained.
Unless otherwise specified, the per diem locality is defined as "all locations within, or entirely surrounded by, the corporate limits of the key city, including independent entities located within those boundaries."
Per diem localities with county definitions shall include"all locations within, or entirely surrounded by, the corporate limits of the key city as well as the boundaries of the listed counties, including independent entities located within the boundaries of the key city and the listed counties (unless otherwise listed separately)."
When a military installation or Government - related facility(whether or not specifically named) is located partially within more than one city or county boundary, the applicable per diem rate for the entire installation or facility is the higher of the rates which apply to the cities and / or counties, even though part(s) of such activities may be located outside the defined per diem locality.
U.S. General Services Administration