512110
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Video/Film Production
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Services include writing, directing, shooting, arranging for talent / animation,
narration, music and sound effects, duplication, distribution, video scoring; and editing.
Videotape and film production services will be provided to inform the public and Government
agencies about the latest products, services, and/or issues in various outputs such as: industry
standard formats, accessibility and video streaming development. Filming in studios, on
location, live shows or events may also be required. NOTE: Any commissions received for media
placement will either (a) be returned to the ordering agency or (b) applied as a credit to the
cost of the project, whichever the ordering agency prefers.
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541430
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Graphic Design Services
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Services include planning, designing, and managing the production of visual
communication in order to convey specific messages or concepts, clarify complex information, or
project visual identities. These services can include the design of printed materials,
packaging, advertising, signage systems, and corporate identification (logos) and can include
commercial artists engaged exclusively in generating drawings and illustrations requiring
technical accuracy or interpretative skills Examples include commercial art, graphic design,
special effects services that educate the consumer market about product(s) and/or service(s);
updating, rewriting, and/or editing pre-existing materials: developing conceptual design and
layouts, creating sketches, drawings, publication designs, and typographic layouts; and
furnishing custom or stock artwork (including electronic artwork). NOTE: Any commissions
received for media placement, conference planning, etc. will either (a) be returned to the
ordering agency or (b) applied as a credit to the cost of the project, whichever the ordering
agency prefers.
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541511
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Web Based Marketing
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Services include, but are not limited to writing, modifying, testing, and
supporting software to meet the needs of a particular customer. This can include website design
and maintenance services, search engine development, email marketing, interactive marketing, web
based advertising (including marketing and social media outlets), webcasting, video conferencing
via the web, section 508 compliance, including captioning services, online media management; and
related activities to web based services. Media will be provided in a format that is compatible
with the ordering agency's software requirements. Continual website updates and maintenance may
also be required. NOTE: Any commissions received for media placement, conference planning, etc.
will either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the
project, whichever the ordering agency prefers.
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541613
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Marketing Consulting Services
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Services include providing operating advice and assistance on marketing issues,
such as developing marketing objectives and policies, sales forecasting, marketing planning and
strategy, and development of multi-media campaigns. Services relating to providing assistance
with challenges, contests, and competitions, such as providing marketing and advertising
support, assistance with conducting the challenge / contest / competition, facilitating events;
and supporting the judging of events are included. The challenge / contest / competition may be
to identify a solution to a particular problem or to accomplish a particular goal. Prizes or
other incentives may be offered by customers to find innovative or cost-effective solutions to
improving open government. Solutions may be ideas, designs, proofs of concept or finished
products. SIN 541810ODC must be used in conjunction with the payment for prizes or other
incentives. NOTE: Any commissions received for media placement, conference planning, etc. will
either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the
project, whichever the ordering agency prefers.
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541810
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Advertising Services
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Services provided under this SIN will promote public awareness of an agency's
mission and initiatives, enable public understanding of complex technical and social issues,
disseminate information to industry and consumer advocacy groups and engage in recruitment
campaigns. Services include, but are not limited to the following components: advertising
objective determination, message decision / creation, media selection, outdoor marketing and
media services, broadcast media (radio, TV, internet and public service announcements), direct
mail services, media planning, media placement services, advertising evaluation, related
activities to advertising services. NOTE: Any commissions received for advertising agencies will
either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the
project, whichever the ordering agency prefers.
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541820
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Public Relations Services
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Services provided include providing customized media and public relation services
such as the development of media messages and strategies; providing recommendations of media
sources for placement of campaigns; preparing media materials such as, background materials,
press releases, speeches and presentations and press kits: executing media programs, conducting
press conferences, scheduling broadcast and/or print interviews, media alerts and press clipping
services related activities to public relations services. NOTE: Any commissions received for
media placement, conference planning, etc. will either (a) be returned to the ordering agency or
(b) applied as a credit to the cost of the project, whichever the ordering agency prefers.
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541850
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Exhibit Design and Advertising Services
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Services include conceptualizing, designing and producing exhibits and their
accompanying materials, providing and/or making recommendations for carpet and padding
installation for exhibit property; preview, set-up and dismantling of exhibit property,
cleaning, prepping and storing exhibit property for future use, shipping exhibit property to and
from designated site(s); and media illumination services NOTE: Any commissions received for
media placement, conference planning, etc. will either (a) be returned to the ordering agency or
(b) applied as a credit to the cost of the project, whichever the ordering agency prefers.
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541910
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Marketing Research and Analysis
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Services include customizing strategic marketing plans, branding initiatives,
creating public awareness of products, services, and issues; targeting market identification and
analysis, establishing measurable marketing objectives; determining market trends and
conditions, identifying and implementing appropriate strategies, conducting focus groups,
telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing
results, establishing call centers (in relation to services provided under this schedule). NOTE:
Any commissions received for media placement, conference planning, etc. will either (a) be
returned to the ordering agency or (b) applied as a credit to the cost of the project, whichever
the ordering agency prefers.
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541922
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Commercial Photography Services
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Services include photography which may be used for commercial advertisements and/or
illustrations that will appear in books, magazines, and/or other forms of media such as: black
and white, color photography, digital photography, aerial photography, architectural
photography, still photographs, field and studio photography; and related photography services
such as photo editing and high-resolution scans. NOTE: Any commissions received for commercial
photography services will either (a) be returned to the ordering agency or (b) applied as a
credit to the cost of the project, whichever the ordering agency prefers.
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561920
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Conference, Meeting, Event and Trade Show Planning Services
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Service include organizing, promoting, and/or managing events, such as business and trade
shows, conventions, conferences, and meetings (whether or not they manage and provide the
staff to operate the facilities in which these events take place), project management,
coordination and implementation of third party participation, collection management of third
party payment for participation, liaison support with venue, audiovisual and information
technology support, topic and speaker identification, site location research, reservation of
facilities, on-site meeting and registration support, editorial services, automation and
telecommunications support, design and editing productions; and mailing and other
communication with attendees including pre/post meeting mailings/travel support and computer
database creation.
See associated ordering guide: No Cost Contracting
Guidance [PDF - 256 KB]
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323111SBSA
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Photographic Services and Solutions
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Includes a full range of Photographic Film, Imaging, Digital Services and
Multimedia Duplication, Conversion Services and Web-Site Photo Storage Services. Film Processing
Services include all sizes, colors and types (e.g., negatives, microfilm, 16/35mm &
intermediates color reversal, reprints, duplicates of slides and prints enhancements,
enlargements, filmstrips & slides (e.g., master filmstrip photography, master original (2x2)
slide photography and duplicate, color positive filmstrip and color positive (2x2) slide
duplicate). Imaging/Digital Services include (e.g., desktop, scanning, photo finishing, output
retouching, photo restoration and recovery, aerial, archiving, C-41 negatives and
inter-negatives digital photography & darkroom passport photos, electronic file transfer,
imaging client-generated slides, mounting or prints, presentation slides and portable displays.
Portable Displays are imaging exhibits used for (e.g., trade shows, displays, presentations,
meeting and conferences) which comes with various configurations e.g., headers graphics, lights
shelving, back lighting, and photo mural and panel inserts. Includes a wide range of media
duplication (e.g., film-to-film, tape-to-tape, CD-to-CD, disk-to-disk) and conversion services
(e.g., film-to-tape, tape-to-film, film-to-CD, CD-to-internet, tape-to-CD, microfilm-to-tape,
photo-to-slides, files-to-presentation slides). These services consist of any media of choice.
Other direct related services may include (e.g., editing, scanning, restoration, sound services
(music score, sound effects, sound track quality and other sound-related services), internet,
video tape captioning and subtitle services, edge numbering, scratch removal, print cleaning,
packaging, film treatment, loading of cassettes, animations and time encoding. Under Web-Site
Photo Storage Services, customer pictures are scanned and posted to a web site maintained by the
vendor on a short/long term basis. The customer can then view the scanned.
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541810ODC
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Other Direct Costs for Marketing and Public Relations Services
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All Other Direct Costs (ODCs) proposed must be directly related and only purchased
in conjunction with Marketing and Public Relations Subcategory services offered under these
SINS: 512110, 541430, 541511, 541613, 541810, 541820, 541850, 541910, 541922, and 561920. ODCs
shall be an integral part of the total marketing consulting services solution and shall not be
the primary purpose of the work ordered. Items awarded under SIN 541810 ODC are not Order-Level
Materials (OLMs). ODC's are defined, priced, and awarded at the FSS contract level, whereas OLMs
are unknown before an order is placed. Possible ODCs may include: funding for payment of media
spots on television/radio/social media, conference meeting space, prize payments, etc. Travel
and per diem are not considered ODCs. NOTE: Any commissions received for Marketing and Public
Relations Subcategory will either (a) be returned to the ordering agency or (b) applied as a
credit to the cost of the project, whichever the ordering agency prefers. See associated
ordering guide: SIN 541810ODC Guidance [PDF - 232 KB]
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