Effective Market Research using Market Research As a Service (MRAS)
Target Audience: Federal Agency and Military
In this course, you will learn why market research is conducted, when and how to conduct market research; the regulatory nature of FAR Part 10 and how it ties into other decisions such as acquisition planning (Part 7) small business set-asides, commercial items, contract type selection and more, and how to get better results by making your data collection methods easier. The course will use real life scenarios, examples from GSA’s market research initiatives, tools, experts and more. This is a one (1) CLP credit course.