Creating New Accounts

GSA encourages an established Social Media presence that supports our mission of providing the best value in real estate, acquisitions and technology services. Accounts must support GSA’s overall mission, adhere to the mission of the administration, and include GSA branding (images and bio information). If you determine that a social media product will enhance your customer’s experience, you must submit a request to the GSA Office of Strategic Communication.

  • Accounts acceptable for offices: Twitter and LinkedIn*
    • *GSA’s showcase pages are categorized by agency business lines. Please reach out to OSC for information on receiving admin access to your business line’s page.
  • Accounts acceptable for individual GSA employees: Twitter

Approval Process

  1. If a program office or individual is interested in establishing a social media presence, they should send a request to their OSC client manager (internal GSA link only) first. Include the justification for this request and how you plan to use the social media account strategically (See Chapter 1 for guidance).  
  2. After initial review, the program office or individual must submit a request to create a social media account. Your business case must justify regular use. Include in your request an estimate of how often you expect to post. If you only plan to post periodically, please utilize GSA Social Media and send your post requests to socialmedia@gsa.gov.
  3. Requests to create accounts will be reviewed and approved by GSA’s Office of Strategic Communication. The Office of Strategic Communication will notify you of the approval or denial of your request.

Social Media Accounts

Accounts for GSA Offices

Guidelines

  • All accounts must support GSA’s overall mission
  • All accounts must adhere to GSA IT’s Rules of Behavior
  • Accounts must use official GSA StarMark as icon photo and office information
  • Accounts: Twitter handle should be a combination of USGSA and OFFICE TITLE (ex: @USGSA_OSC)
  • Provide OSC Social Media with the name and email address of the account admin
  • If your business needs change and you are unable to tweet at a regular rate, please let OSC Social Media know and we can accommodate supporting social amplification for your team/principal from the main GSA twitter account. See account freeze in Chapter 2 for more information

Accounts for GSA Employees

Guidelines

  • All NEW accounts must be separate from employee’s personal account
  • All accounts must be representative of GSA as an official account
  • All accounts must adhere to GSA IT’s Rules of Behavior
  • Accounts must use official GSA StarMark as icon photo and bio information detailing your role in GSA
  • Accounts: Twitter handle should be a combination of USGSA & Official Title (Ex: USGSA_Administrator)
  • Provide OSC Social Media with the name and email address of the account admin
  • If your business needs change and you are unable to tweet at a regular rate, please let OSC Social Media know and we can accommodate supporting social amplification for your team/principal from the main GSA twitter account. See account freeze in Chapter 2 for more information

 

Last Reviewed 2017-03-09