Guidance for the Official Use of Social Media
GSA leadership encourages the use of appropriate social media technologies to enhance communication, collaboration, and information exchange in support of our mission. This Social Media Navigator augments GSA’s Social Media Policy and GSA’s General IT Rules of Behavior. The scope of this guide includes social media technologies hosted on internal Federal Government servers, as well as those hosted outside of Federal Government servers. The Navigator includes:
- Considerations for delivering strategic messaging
- Your responsibilities when accessing social media services
- The processes for creating new accounts
- Guidance around the use of official versus personal accounts
- An explanation around GSA policies and our social media landscape
The information in the Navigator does not supersede or replace existing legal responsibilities and policies in effect, and does not apply to your personal online activities while not on official duty; however, we are always bound by the Standards of Ethical Conduct for Employees of the Executive Branch, the conflict of interest statutes, and the Hatch Act. There are ethical obligations to follow even when we are engaged in our personal capacities, as we will review in this guide. If you have any questions about getting started using social media at GSA, contact firstname.lastname@example.org to receive assistance from GSA’s Office of Strategic Communication (OSC).
The Social Media Navigator is subject to review and updates to incorporate changes in available technologies and relevant practices and policies. The Social Media Navigator is currently being updated for 2017.
- Download the 2016 Social Media Navigator [DOCX - 72 KB]