Conducting Market Research in the System for Award Management

Conducting market research and competitive analysis is critical to the success of small businesses competing for government contracts. Data can help you focus your marketing efforts and resources on the Federal agencies that need your products and /or services.

The System for Award Management (SAM) reports support analysis of the federal award lifecycle. The SAM.gov Data Bank provides an understanding of federal marketplace purchasing trends, developing a data-driven marketing plan, and generating customized ad-hoc reports in the contract data bank.

The General Services Administration (GSA) Office of Small and Disadvantaged Business Utilization (OSDBU) is teaming with APEX Accelerators to present an overview of contract data bank reports and how they can enhance your market research efforts.

Presenters: Fabiela Kemble and Tsanceria Hernandez, Oklahoma APEX Accelerators