Market your business
Want to learn more about putting together a marketing and sales plan?
Becoming a Schedule holder or contract holder on another contract vehicle doesn’t guarantee you’ll get any business. You still need to compete against other businesses for contracts or orders.
How to market your business
We strongly recommend you create and develop a federal marketing and sales plan outlining the activities you’ll conduct to meet your goals.
Some things to keep in mind when putting together the plan:
Focus your efforts
Identify and target the agencies and departments where you have the most opportunity based on your market research.
Build your network
Meet potential customers and build your network by attending industry days and our other events.
Promote your strengths
Communicate what distinguishes your product or service from the competition.
Keep your web content current
Make sure the information about your offerings listed online is current and provides relevant information.
Brand your business
If you’re a GSA contract holder, use one of our authorized logos on your website.
Expand your customer base
If your business is in the IT, security, or law enforcement field, you may be able to sell to state and local governments through our cooperative purchasing program.