Conduct market research

Not sure how to conduct market research and competitive analysis?

Check out this business guide from the U.S. Small Business Administration.

We strongly recommend you conduct thorough market research and competitive analysis before competing for a government contract. The questions you want to answer are:

  • Is there a need for my products or services?
  • Can my business be competitive against other businesses selling similar products and services?

The following information on our other websites can help you answer these questions:

Acting on your market research findings

If you answered “yes” to both questions, continue on to learn how to compete for a government contract.

If you answered “no” to one of the questions, consider these other ways of selling to the government:

  1. Ways to sell completed
  2. Accessing opportunities completed
  3. Market research
Last Reviewed: 2022-12-13