Marketing to the Federal Government

The federal government has moved from in-house production and procurement to those with contracts on GSA’s Multiple Awards Schedule and Governmentwide Acquisition Contracts (GWACs) to find acquisition solutions. GSA contractors have a definite advantage as many government agencies will look to these contractors for help with:

  • Consulting Services;
  • Energy;
  • Environmental Services;
  • Financial Services;
  • Information Technology;
  • Language services; and
  • Logistics.

What is the best way to maximize the potential to obtain these government customers? How can a company be the one that lends its expertise towards the government agencies complex needs? Companies should answer these broad questions by first answering the following, more detailed questions:

  • Where are the government customers?
  • What is a successful marketing strategy?
  • How can companies partner with GSA in order to be a better provider to federal customers?
  • What resources are available to assist in becoming a successful marketer?
  • How can GSA help?

For more assistance or to be directed to a person who can assist your organization, please feel free to:

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Last Reviewed: 2021-09-16