Market your business

Want to learn more about putting together a marketing and sales plan?

Check out the U.S. Small Business Administration marketing and sales guidance.

Schedule holders should also check out Marketing your Schedule contract.

Becoming a Schedule holder or contract holder on another contract vehicle doesn’t guarantee you’ll get any business. You still need to compete against other businesses for contracts or orders.

How to market your business

We strongly recommend you create and develop a federal marketing and sales plan outlining the activities you’ll conduct to meet your goals.

Some things to keep in mind when putting together the plan:

  • Focus your efforts

    Identify and target the agencies and departments where you have the most opportunity based on your market research.

  • Build your network

    Meet potential customers and build your network by attending industry days and our other events.

  • Promote your strengths

    Communicate what distinguishes your product or service from the competition.

  • Keep your web content current

    Make sure the information about your offerings listed online is current and provides relevant information.

  • Brand your business

    If you’re a GSA contract holder, use one of our authorized logos on your website.

  • Expand your customer base

    If your business is in the IT, security, or law enforcement field, you may be able to sell to state and local governments through our cooperative purchasing program.

  1. Register your business completed
  2. Certify as small (optional) completed
  3. Get on Schedule (optional) completed
  4. Market your business
  5. Research solicitations not completed
  6. Respond to a solicitation not completed
  7. What to expect next not completed
Last Reviewed: 2022-07-21