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  • Per diem lookup
Buy through us
Explore buy through us
Category management
Government property for sale or lease
Personal property (tangible goods)
Real property (real estate and buildings) for public use
Real property sales
Vehicle sales
Products and services
Facilities and construction
Human capital
Industrial products and services
Information technology
Office management
Professional services
Security and protection
Transportation and logistics services
Travel and lodging
Purchasing programs
Multiple award schedule
SmartPay (charge card services)
Assisted acquisition
Commercial platforms
Emergency acquisition basic ordering agreements
Federal strategic sourcing initiative
Fleet management
HCaTS and HCaTS SB
OASIS and OASIS SB
Requisition programs
State and local programs
Technology programs
8(a) set asides on GSA contracts
Shared services
Charge cards and payments (SmartPay)
Disposal of excess property
Fleet management
Interagency invoicing (G-Invoicing)
Payroll services
Quality service management offices
Support services for CABs
Website and digital services
Sell to government
Explore sell to government
Step 1: Learn about government contracting
Ways you can sell to government
How to access contract opportunities
Conduct market research
Step 2: Compete for a contract
Register your business
Certify as a small business
Become a schedule holder
Market your business
Research active solicitations
Respond to a solicitation
What to expect during the award process
Step 3: Manage your contract
Comply with contractual requirements
Handle contract modifications
Monitor past performance evaluations
Real estate
Explore real estate
Design and construction
3D-4D building information modeling
Art in architecture | Fine arts
Computer-aided design standards
Commissioning
Design excellence
Engineering
Project management information system
Spatial data management
Prospectus thresholds
Facilities management
Facilities operations
Security
Tenant services
Utility services
Water quality management
Historic preservation
Explore historic buildings
Heritage tourism
Historic preservation policy, tools and resources
Historic building stewardship
Videos, pictures, posters and more
NEPA implementation
Our properties
Courthouse program
Land ports of entry
Owned and leased properties
Prospectus library
Regional buildings
Renting property
Visiting public buildings
Real estate services
Leasing
Real property disposal
Reimbursable services (RWA)
Rental policy and procedures
Site selection and relocation
For businesses seeking opportunities
For federal customers
For workers in federal buildings
Voice of the customer
Workplace
Commercial coworking
Federal coworking
Policy and regulations
Explore policy and regulations
Policy
Acquisition management policy
Aviation management policy
Information technology policy
Real property management policy
Relocation management policy
Travel management policy
Vehicle management policy
Regulations
Federal acquisition regulations
Federal management regulations
Federal travel regulations
GSA acquisition manual
Managing the federal rulemaking process
Small business
Explore small business
Small business goals
Register your business
Explore business models
Research the federal market
Subcontracting and other partnerships
Forecast of contracting opportunities
Small business resources
Events and contacts
Small business contacts
Small business contacts
Training
Videos
Travel
Explore travel
Plan a trip
Per diem rates
Transportation (airfare rates, POV rates, etc.)
Lodging
State tax exemption
Travel charge card
Conferences and meetings
Travel and lodging services
E-gov travel service (ETS)
Rideshare
Travel category schedule
Federal travel regulation
Travel policy
Technology
Explore technology
Build websites and digital services
Products and services
Cloud computing services
Cybersecurity products and services
Data center services
Hardware products and services
Professional IT services
Software products and services
Telecommunications and network services
Work with small businesses
Purchasing programs
Governmentwide acquisition contracts
MAS information technology
Software purchase agreements
Telecommunications and network services
USAccess
Government initiatives
18F
Cybersecurity
Digital strategy
Emerging citizen technology
FedRAMP
Federal identity, credentials, and access management
Mobile government
Technology modernization fund
Artificial Intelligence
Robotic process automation community
Training
IT policy
About us
Explore about us
Annual reports
Background and history
Overview
Mission and strategic goals
Role in presidential transitions
Careers
Get an internship
Launch your career
Elevate your professional career
Discover special hiring paths
Resources and related links
Climate Action
Events and training
Our training programs
Newsroom
Agency blog
Congressional testimony
GSA does that podcast
News releases
Speeches
Videos
Organization
Leadership directory
Staff directory
Office of the Administrator
Federal Acquisition Service
Public Buildings Service
Staff offices
Board of Contract Appeals
Office of Inspector General
Regions
Region 1 | New England
Region 2 | Northeast and Caribbean
Region 3 | Mid-Atlantic
Region 4 | Southeast Sunbelt
Region 5 | Great Lakes
Region 6 | Heartland
Region 7 | Greater Southwest
Region 8 | Rocky Mountain
Region 9 | Pacific Rim
Region 10 | Northwest/Arctic
Region 11 | National Capital Region
Contact us
  1. Home
  2. Reference
  3. GSA logo policy

GSA logo policy

The GSA Star Mark is the official graphical identifier of our agency. You must not use it for any purpose without explicit permission. If you are not a GSA employee, you must not use this image on products, publications, or web pages that we did not sponsor. You may not use this image to imply endorsement or support of an external organization, program, effort, or persons.

We registered the GSA Star Mark trademark so all use outside of the agency must follow all U.S. trademark laws. The Office of Strategic Communication approves in writing all non-GSA usage of the Star Mark. We will never approve use of the GSA Star Mark when it creates the appearance that we have endorsed (either implicitly or explicitly) a private company, service, product, or activity. 

Description of the GSA Star Mark

The GSA Star Mark is inspired by the American flag. The blue square and star evoke the flag’s blue field and white stars. In the flag, the stars represent the 50 states. In the GSA Star Mark, the single star stands for each of our employees, who are the core of the GSA organization. By featuring the GSA Monogram as a part of the Star Mark, we clearly identify ourselves. You must always include the GSA Star Mark registered trademark symbol.

Usage of GSA Schedule and Contract Holder logos

We created special logos based on the Star Mark (referred to as a “sub-brand”) for you to use if you have a contract with us. You can only use the sub-brand that applies to you. You can download the GSA Advantage, GSA Contract, and GSA Schedule sub-brands depending on which contract you hold.

If you use these sub-brands, you are still required to comply with the provisions of the General Services Administration Acquisition Regulation clause 552.203-71, Restriction on Advertising. You can use the designs in an advertisement directed to federal government contract users if that advertisement does not state or imply that the product or service is endorsed or preferred by the government.

If you have questions, contact logoquestions@gsa.gov.

This policy applies to the use of our Star Mark, including all GSA-registered Star Mark logos and its sub-brands, namely the Schedule, Contract holder and GSA Advantage logos, on all contractor-produced materials, including advertising and other promotional writing, presentations, correspondence, websites and business cards.

1. General guidance

If you have a contract, you can use these sub-brands as long as they do not take prominence over your company’s name or logo on your materials. You must register with GSA Advantage before you use that sub-brand. Except for the limited exception to link a web page directly to the GSA portal, you cannot use the GSA Star Mark without an identifier. Here are the acceptable logos and their identifiers:

GSA Contract Holder Logo

GSA Schedule Logo

All of our contracts include this clause

GSAM 552.203-71 Restriction on Advertising (Sept. 1999)

The contractor must not refer to the GSA schedule or contract in commercial advertising or similar promotions in such a manner as to state or imply that the product or service provided is endorsed or preferred by the White House, the Executive Office of the President, or any other element of the federal government, or is considered by these entities to be superior to any other products or services. Any advertisement by the contractor, including price-off coupons, that refers to a military resale activity, must contain the following statement: “This advertisement is neither paid for nor sponsored, in whole or in part, by any element of the United States Government.”

Our official logo is only for use by GSA employees; not contractors. You cannot use it.

2. Web pages

Your main web page cannot include our logo unless all products and services on succeeding pages are part of your contract with us. If not, you can put the logo only on the page that’s applicable to the contract.

You cannot animate the GSA Star Mark.

3. Promotional materials, fliers, presentations, and the like

You can only display the sub-brands on advertising or promotional materials that promote items on a GSA schedule or contract.

4. Business cards

We do not recommend putting the sub-brands on your business cards. If you do, do not put the sub-brands near your logo. Your logo must be more prominent than the Star Mark. The sub-brands must be in the lower right-hand corner.

5. Contractor catalog

You cannot display the sub-brands on the cover of your catalog unless all item(s) in the catalog are under a GSA schedule or contract. If not, you have to put the logos to the right of the applicable item.

6. Graphic standards

Color: Consistent use of color promotes maximum recognition for the GSA Star Mark.

Primary colors: Pantone 541 C is the preferred color for the GSA Star Mark and must be used wherever possible, with the GSA name reversed out in white. Use Pantone 2945 U when printing on uncoated stock. Because uncoated stock absorbs more ink, causing a slight variation in color, Pantone 2945 U means a closer color match to GSA Blue. Use Pantone 541 C for coated paper. The sub-brand text must be 70% black.

Two-color: If you’re not using GSA blue for the logo, the only other color you can use is black. The Star Mark must be reproduced as a 70% tint of black, with the GSA name reversed out in white.

Single color: Materials printed in a single color must be either Pantone 541 C blue or black. When using black, if the work is professionally printed, the GSA Star Mark must be 70% black. You can only reproduce the Star Mark in solid black for laser-printed jobs.

Clear space: The Star Mark must always be surrounded with at least a half-inch of clear space between it and other graphic elements (typography, charts, photos and illustrations, and the like.). Use as much clear space as possible, but never less than a half-inch.

Background color: The preferred color behind the GSA Star Mark is white. Do not reverse the GSA Star Mark if the background color is not white. The GSA lettering within the Star Mark is always white, not translucent.

Minimum size: To ensure that the sub-brands are always clear, do not reproduce them any smaller than one-half inch. This should ensure that the word “Schedule,” “Contract Holder,” or “Advantage” (and the contract number, if shown) is legible.

Download the GSA Contract Holder, Schedule, Advantage, and SmartPay Card logos

Request permission to use the official GSA Star Mark

Entities that do not have a contract with us can contact us at press@gsa.gov to request permission to use the GSA Star Mark.

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Last updated: Apr 29, 2025
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