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Market Research As a Service delivers meaningful market data to federal, state, and local agencies for free. Through FAR Part 10-compliant Requests for Information, sources sought, industry days, and advanced product research, MRAS collects data to help customers understand where their need fits within the GSA governmentwide marketplace.
MRAS also helps provide feedback from industry about agency requirements documents, industry trends, best practices, and the best GSA contract and NAICS for their acquisition.
Watch our Market Research As a Service Overview video to learn more about MRAS.
MRAS provides automated RFIs and sources sought for services and advanced GSA Advantage product searches. We can help with:
In Effective Market Research, you’ll learn the importance of market research, how and when to conduct it, and how to get the best results by making your data collection methods more efficient.
Mark your calendar for our monthly sessions and get the registration links.
To request additional MRAS training on the customer’s behalf, please email the MRAS team at rfi@research.gsa.gov.
As an industry partner, you can provide valuable market research data to inform the purchasing decisions of our customers. Participating in our research allows you to showcase your products and services to potential buyers and play a key role in helping government agencies make informed and efficient purchasing decisions.
We offer monthly industry training to help you get started and make the most of your participation in MRAS. CLPs are not issued for these webinars.
Develop customized RFIs that strategically target GSA contract holders on GSA eBuy, resulting in a robust market research analysis report showing all responses received, in as little as 1-2 weeks, depending on the requirement. Within 24 hours of receiving your request, we work directly with agency points of contact to review a draft RFI developed from information provided, and work side-by-side with customers to further refine the RFI until it’s ready to be posted on GSA eBuy.
After the RFI closes, a market research report is designed specifically to see how the GSA market can meet technical requirements and mission needs provided. Market research reports are designed to facilitate completing Small Business Office review forms, developing acquisition plans, and assisting in formulating an overall acquisition strategy.
Select the RFI option on the request form.
We create a customized RFI for your review based on the information provided in your request.
After receiving your approval, we’ll post your RFI on GSA eBuy so you can get valuable industry data.
After your RFI closes, we provide you with a consolidated market research report based on industry data collected.
Connect with a Customer Service Director for ongoing acquisition support.
The total estimated time is one to two weeks, depending on the requirement.
MRAS provides each customer with a unique, comprehensive, and easy-to-understand report. The report analyzes industry partner data related to the customers’ needs, which gives an understanding of the results expected under the markets researched. The market research report includes socio-economic, technical capabilities, and comprehensive business information so agencies can complete their acquisition planning, small business strategies, and requirements and estimate documents.
Fill out the Industry Help Request form.
Email the MRAS team at rfi@research.gsa.gov.
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Rates for Alaska, Hawaii, and U.S. territories and possessions are set by the Department of Defense.
Rates for foreign countries are set by the Department of State.
Rates are available between 10/1/2023 and 09/30/2026.
The End Date of your trip can not occur before the Start Date.
Traveler reimbursement is based on the location of the work activities and not the accommodations, unless lodging is not available at the work activity, then the agency may authorize the rate where lodging is obtained.
Unless otherwise specified, the per diem locality is defined as "all locations within, or entirely surrounded by, the corporate limits of the key city, including independent entities located within those boundaries."
Per diem localities with county definitions shall include"all locations within, or entirely surrounded by, the corporate limits of the key city as well as the boundaries of the listed counties, including independent entities located within the boundaries of the key city and the listed counties (unless otherwise listed separately)."
When a military installation or Government - related facility(whether or not specifically named) is located partially within more than one city or county boundary, the applicable per diem rate for the entire installation or facility is the higher of the rates which apply to the cities and / or counties, even though part(s) of such activities may be located outside the defined per diem locality.
U.S. General Services Administration